Wednesday, January 28, 2009

Social Media in the New Age

readwriteweb: Ten ways social media will change in 2009

Commentary

Web 2.0 is coming of age, and the techonology will finally find its niche in the new economy.

Excerpts

"Social media" was the term du jour in 2008. Consumers, companies, and marketers were all talking about it. We have social media gurus, social media startups, social media books, and social media firms. It is now common practice among corporations to hire social media strategists, assign community managers, and launch social media campaigns, all designed to tap into the power of social media.

Social media is morphing into a holistic experience that speaks to people's social needs in new ways. If you are a CEO of a startup who is focusing on the next generation of social media, here are 10 areas you'll need to take into consideration in the coming year:

1. It's About People
2. Creating Meaning and Value
3. Enabling Convergence
4. Building a Truly Cross-Platform Experience
5. Creating Relevant Social Networks
6. Innovating in the Advertising Space
7. Helping People Organize Their "Old" Social Media Ecosystem
8. Connecting with the Rest of the US and the World
9. Preparing for New Social Media Jobs
10. Making Money

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